The Cause

American Idol, Canadian Idol and other similar entertainment ventures have helped create a new market for the discovery, development and promotion of artistic talent.

This model serves as both an incubator for the discovery of new talent and as an entertainment product in its own right, and both of these offer valuable business opportunities.

Top Talent Search is adapting this model as a means of promoting our own local talent. Peterborough and its wider region have long been recognized for their remarkable level of artistic talent in relation to its population, and this has important implications for tourism, economic development and cultural advancement.

Our central purpose is to discover and promote local talent, and to assist that talent in:

• Performing in front of live audiences;

• Promoting themselves to potential clients;

• Increasing support from their local communities; and

• Promoting their skills development and personal growth.